Elevator Pitch is one core magic of any sales person. When performed to efficiency can make you earn business and help you drive the cost of the company and you can be the face of one of those sales icons.
When to USE ELEVATOR PITCH?
Why only should one be using this elevator pitch when you are going for a meeting to your know client. It could be used on any other person who you see as a potential client.
In fact, why just clients it could be used to sell a new idea to your boss about how can one sell the products better or how should one approach to sell better by may be you willing to train them for the same or about any initiative that you plan for the betterment of the company and the product feature too.
Create an ELEVATOR PITCH:
The major steps that you should take to create an elevator pitch are:
1. Identification of your goal
2. Explanation of your work
3. Always remember to communicate your USP
4. Engage with questions (make sure after you tell them your USP you still have their attention in your talk. This you can achieve by asking them open ended questions; those that are NOT answered with “yes” or “no”).
Example, you can ask them, “So, how does your organization get those planned that each time its a perfect closure”?
5. A Pull Together of facts and figures: Put together all the details during your talk and summarize.
Remember: Your elevator pitch should not be longer than 20-30 seconds of time. It must be short and yet compelling.
So, as we all know practice makes man perfect; PRACTICE your elevator pitch and stay ready for a sudden or surprise meet. If you know it is important to you then you can make it sound important. It has to hit the other persons nerves.
Also, make sure you are aware of your body language and other communication etiquette, as these communicates as many words (unsaid ones) as your real words do.
And yes, as a tip I would like to ask you to carry those give away stuff, by which I mean business cards. And you must manage to tailor as every person you meet is different from each other. You would want to know about them too before you get there.
Best of luck from now on. Be a Believer and you will one day be the Leader.